ULS have undertaken several projects for us, their customer care is excellent and they are very professional and cost-effective in the work they do for us and I wouldn’t hesitate to recommend them.
Transcreation is a growing concept in marketing, moving beyond translating words from one language to another towards transporting a message into another language without losing the style, tone, context and meaning.
It’s a process that requires an appreciation of marketing as well as linguistic and translation skills and, critically, an understanding of cultures, local beliefs, values, heritage and even the humour of target audiences.
Far from creating an homogenised message, it takes into account the expectations of local markets but at the same time is designed to evoke the same emotional response among customers. At Universal Language Solutions, our transcreation experts know how to achieve this, reaching hearts and minds.
With our expertise, your business will be a leader in cross-cultural marketing; without us, you could make devastating blunders that take years to correct.